Check out this cool project our client 3M Graphics is partnering on with Jeep:
But, occasionally, a good idea, a few months, a good supplier relationship and a phone call from the back of a minivan are all it takes.
That’s what happened this summer when Chrysler’s Mopar brand teamed up with graphics supplier 3M to offer hood decals — in the form of customizable maps — for Jeep’s three best-selling vehicles.
A consumer looking to personalize a Jeep Grand Cherokee, Wrangler or Cherokee starts online at mopar.com/jeephoods and designs a map that will later be installed by a dealer on the SUV’s hood.
The $295 decals are customizable for any location in North America and can show either topography or a street map. Read the rest at Automotive News.
We customized our own Wrangler hood with a map of our location in downtown Minneapolis:
Success @ Creative PR
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, tools, insights and inspiration that will help you throughout your career. Click the button below to subscribe: