With so many brands going all-in on Back To The Future Day, it could be tough to be heard above the buzz.
That was not the case for our client 3M Commercial Solutions, which harnessed the Back To The Future anniversary to highlight its contributions to the automotive industry in a clever and effective fashion. In addition to wheel weights and energy-efficient window film, 3M makes the film you use to wrap cars.
What better way to demonstrate those contributions during Back To The Future Day, than to wrap a DeLorean…in gold.
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DeLorean Wrapped In 3M™ Wrap Film Series 1080 – BR241, Brushed Gold
Here’s a time-lapse video of the DeLorean getting wrapped in gold from start to finish.
3M Goes Back To The Future!
Accompanying the time-lapse wrap video was a campy, 80-style corporate promotional video parody discussing 3M’s contributions, complete with state of the art graphics, synth music, and arcade game sound effects:
The DeLorean’s First Scene In Back To The Future
We would, of course, be remiss if we didn’t leave you with the scene from the original Back To The Future film in which the DeLorean makes its first appearance.
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