Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
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Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
Mary Meeker’s 2016 Internet Trends Report is a treasure trove of data and charts that illustrate where technology and communication trends are heading.
The vast majority of this year’s ‘creative’ efforts were either boring or ridiculous without any entertainment value. Long regarded as the premiere showcase for creativity, advertisers decided to play it safe or tried too hard to be clever with uninspiring results.
A study by Vibrant Media surveyed consumers attitudes toward online content, revealing some seemingly contradictory findings.
LinkedIn, Facebook & now Twitter want you to publish your content directly to their social media platforms. What are the pros and cons of direct social media publishing?
Google’s announcement that it will accept podcast feeds for inclusion in the Google Play Music Store has expanded the podcast audience.
Apple’s inclusion of ad-blocking apps with iOS 9 is a major development for B2B firms.
With the introduction of ad-blocking apps & Apple’s News app with the iOS 9 update, Apple aims to control the online universe.
Twitter recently announced a new feature for advertisers: Event targeting.