With the introduction of ad-blocking apps & Apple’s News app with the iOS 9 update, Apple aims to control the online universe.
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Twitter recently announced a new feature for advertisers: Event targeting.
With Twitter Audience Insights, the social network has upgraded its analytics features to better compete against Facebook.
Facebook Instant Articles gives media organizations the ability to publish content directly within the social network.
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
3 Super Bowl ads tried to be innovative yet missed the mark while two worked.
Many advertisers are unprepared to take advantage of mobile because they fail to appreciate the importance of the mobile advertising user experience.