Glenn’s blog post at Twin Cities Business this week addresses a trap anyone in any industry can easily fall prey to: The casual use of business buzzwords. Every industry has its acronyms and shorthand references that make for more efficient communication among insiders but are completely lost and sound weird to those who are not in the know. (See: 9 Marketing Buzzwords To Ban).
Unfortunately, the use of business buzzwords generally is becoming so rampant that people are starting to sound like business zombies, mindlessly grunting out the latest catchphrases. The problem is so bad that Common Craft could made a name for themselves seven years ago by taking advantage of the backlash against Corpseak with their “In Plain English” video series, the most amusing of which was, of course:
Zombies In Plain English
Out of curiosity, we took a handful of the offending buzzwords and ran them through Google’s NGram Viewer to see how often they were cited within books since the 1800s. As you can see from the chart below, they are all of very recent vintage but “transparency” was very popular from 1807-1813 as well:
So, moving forward, let us all be thought leaders by attempting the game-changing practice of out of the box thinking in proactively abandoning business buzzwords in favor of good, old plain English.
George Carlin’s Buzzwords for the Modern Man Skit
Leave it to George Carlin to compile an epic list of business buzzwords:
What are your most annoying buzzwords?
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