Marketing reports for May 2018 including Mary Meeker’s 2018 Internet Trends Report; the economics of AI, the branding economy; the state of social; content trends; podcasting growth; and many more reports.
Marketing reports for April 2018 including employment screening benchmarks; best and worst customer experience ratings; breaking a traffic plateau; B2B video; music industry revenues; podcast consumers; influencer marketers; Twitter bots; emoji click-through-rates; and many more reports.
Marketing reports for March 2018 including GDPR data; a massive report about fake news; voice search opportunities; BuzzSumo’s content trends report; Pew Internet’s social media use report; Google AdWords benchmarks; Facebook advertising research; and many more reports.
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I’ve never seen this aspect of the topic covered before, so I thought I’d share how I live-tweeted my own presentation.
We surveyed the office asking our employees for their favorite song by their favorite Irish musician or band. Here are the best songs by the best Irish bands, in alphabetic order by staff member, with the accompanying music video. Consider this your playlist with which to celebrate St. Patrick’s Day:
We list 32 of the more obscure holidays, among them: National Lost Penny Day, National Hug A Newsperson Day, National No Sock Day, National Dance Like A Chicken Day, National Pandemonium Day and International Skeptics Day.
Marketing reports for February 2018 including the coming General Data Protection Regulation apocalypse; AI-powered marketing; 2018 content trends; advertising budgets; the state of chatbots; and many more reports.
With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Seasonal marketing efforts always have their hits and misses on social media. But since Valentine’s Day is a holiday devoted to love, we’ll forego the hating today and give you only positive examples of brands that scored with clever tweets.
Marketing reports for January 2018 including Edelman’s Trust Barometer; creative trends; Business Insider’s Influencer Marketing Report; the State of Video Marketing Report; Marketers’ Top SEO Priorities; and many more reports.