While most organizations say they want to be creative and innovative, most don’t take the necessary steps to ensure that they create the right environment for creativity and innovation to occur.
Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
Considering a refresh of your brand? Branding expert Glenn Karwoski discusses the five secrets you’ll want to know before you start your brand refresh project.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
A clear case of innovation run amok and testimony to the fact that just because something is different, it doesn’t necessarily mean it’s a good idea.
Marketing Buzzwords To Ban: Sometimes it’s better to say nothing than what everyone else is saying.
3 Super Bowl ads tried to be innovative yet missed the mark while two worked.