Marketing reports for November 2017 including Pew’s research on attitudes toward automation; the SEMRush Search Rankings Report; the Knight Foundation’s examination of engaged podcast listeners; and many more.
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Marketing reports for October 2017 including Gallup’s survey of American sports fans; Pew Internet’s trends in social and digital news media; Return Path’s Delivery Benchmark Report; and many more.
Since the emergence of social media, companies have to one degree or another, begun to look at ways to activate their employees as an extension their marketing efforts by encouraging them to share company content online.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Marketing reports for September 2017 including Pew Internet’s News on Social report; Forrester’s holiday sales projection; and many more.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Marketing reports for August 2017 include Pew Internet’s Fate of Online Trust report; BuzzSumo’s Facebook Video Engagement report; and many more.
People often get confused about the difference in terminology when discussing search engine marketing, search engine optimization and search engines advertising. These definition will clear things up.