4 B2B cause marketing tactics companies use as a way to make a difference in their communities and support those who need it most.
B2B Marketing Articles
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Like two sides to a coin, public relations agencies and business-to-business companies (B2B) are both focused on managing projects but each has an important role and distinct vantage point in helping to achieve business goals.
9 key things that B2B companies should keep in mind to get the most out of their PR team. Make working with an agency a wonderful thing for both your company and its reputation.
Discover two embarrassing mobile marketing mistakes everyone must avoid in order to be successful.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
One email sales tactic may work splendidly to grab the attention of recipient but is nearly guaranteed to backfire spectacularly in the end.
3M cut through the buzz of Back To The Future Day by wrapping a DeLorean in gold film and earning plenty of media mentions as a result.
Social Selling is a misnomer because the emphasis is not on selling but on building trust through social media and ultimately the relationships that will lead to sales.
Apple’s inclusion of ad-blocking apps with iOS 9 is a major development for B2B firms.
From cave paintings to John Deere’s The Furrow magazine to the buzzword it has become today, this infographic from the CMI illustrates that content marketing, rather than shiny and new, is tried and true.