A public relations blog post on PR for your career sounds cheesy, right? It may; however, it’s also a really good reminder that as a communications professional, it’s important not to disregard your very first, most important account—yours.
You need to immerse yourself in your passion and make sure your career is going in the right direction. After all, nobody cares about your career and success more than you do.
Here are five ways you can be your own publicist to boost your career and your own reputation.
1) Manage Your Social Media Presence
Admit it, when you prepare for an interview, you do your research and Google everything and everyone you can. Well, I hate to break it to you, but while you’re Googling them, they’re Googling you.
The last thing you want is to be denied an opportunity due to what might be deemed an inappropriate post or picture. Still have a Myspace page hanging around from 2004? You might want to delete it, along with any other of your unmanaged social media accounts.
In addition, be sure to evaluate your existing social media accounts and review your personal settings on a regular basis. A post you thought was witty yesterday but ridiculous today might be worth deleting.
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You also don’t want to be overlooked for an opportunity based on your social media activity, or lack thereof. Get engaged in the conversation. As social media marketing continues to be integrated into public relations best practices, it’s vital that you stay-up-to-date on the latest developments and trends so you understand how best to utilize the various social networks.
As a professional networking site, LinkedIn is a great way to showcase your expertise and stay in the know to what opportunities are available to you.
2) Explore A Professional Networking Group
A professional networking group is a perfect place to gain additional skills you can use in your existing career and meet like-minded individuals. Let’s face it, networking is not only just about the fun happy hours, it can be critical to your success.
By getting to know others in your field, you’re able to expand your circle of influence and build credibility with those who may be able to help guide you in your career choices. Networking also provides a great opportunity to learn from others and their experiences, as well as potentially establish a relationship with a mentor.
We all have something to learn and something to share, so why not all get in the same room and talk about it?
3) Be Your Own PR Person
Sometimes it’s easy to forget just how powerful public relations can be. Be proud of your work and what you bring to the table. If you can’t get excited about your work, how can you expect others to be?
Be sure to have an updated portfolio on-hand, and of course, take advantage of all that LinkedIn has to offer by sharing your daily reading of industry trends via status updates, showcasing your experience, education, awards, skills, and volunteer efforts. There is a recognizable difference between bragging and being confident, so don’t be afraid to showcase what you’ve accomplished!
If you’re doing great work, you’ll find people are interested and want to hear about it.
4) Seek To Improve Your Skills
You can’t know everything. However, it is important to know what you don’t know.
In today’s competitive job market, you can no longer rely on your college degree alone. Instead, grab a piece of that education pie. Challenge yourself to identify a skill set and utilize available resources to improve upon it.
If you want to buff up on your presentation skills, seek a professional coach to help you get to the next level. Need to spruce up on online marketing? Attend an interactive networking event with a guest speaker. This type of initiative will take you far.
5) Look For Unique Opportunities To Share Your Expertise
There are so many unique opportunities available for you to share your expertise, you just need to go out there and make them yours.
A great place to start is by giving back. Many volunteer organizations look for someone to spearhead their communications efforts. Pro bono work is a great opportunity to position yourself as a leader in the field and network with people who are influential in the community.
Another idea to consider is to pay it forward. Be willing to share your communications expertise as a guest speaker at an industry event. Set up a lunch and learn at your office and teach your colleagues something new.
Lastly, don’t forget where you came from and explore being a mentor.
Success @ Creative PR
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