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Success @ Creative PR Blog

How To Create More Exposure For Earned Media With Tweetstorms

December 15, 2017 by David Erickson

How To Create More Exposure For Earned Media With Tweetstorms

Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new “tweetstorm” feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.

Filed Under: Earned Media, Social Media Marketing Tagged With: How To, Marc Andreessen, Tweetstorms, Twitter

Marketing Reports, Surveys & Polls For November, 2017

November 30, 2017 by David Erickson

Marketing Reports, Surveys & Polls For November, 2017

Marketing reports for November 2017 including Pew’s research on attitudes toward automation; the SEMRush Search Rankings Report; the Knight Foundation’s examination of engaged podcast listeners; and many more.

Filed Under: Resources Tagged With: Analysis, Consumer Attitudes, Marketing Reports, Marketing Surveys, Online Behavior, Public Opinion Polls

The Great Twitter 280 Characters Debate

November 10, 2017 by David Erickson

The Great Twitter 280 Characters Debate

The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.

Filed Under: Advertising, Crisis Communications, Public Relations, Reputation Mangement, Search Engine Marketing, Social Media Marketing Tagged With: Google, Google Answer Box, Hashtags, Influencer Marketing, J.K. Rowling, Lin-Manual Miranda, Neil Gaiman, Search Engine Optimization, Sentiment Analysis, Social Listening, Stephen King, Tweetstorms, Twitter, Twitter Chats, Twitter Search, Twitterviews

Ambushing The Super Bowl

November 2, 2017 by Glenn Karwoski

Ambushing The Super Bowl

Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.

Filed Under: Advertising, Consumer Marketing, Social Media Marketing, Video, Video Marketing Tagged With: Ambush Marketing, Doritos, Food Marketing, Guerilla Marketing, Newcastle Brown Ale, Oreo, Steve Casey, Super Bowl, Super Bowl Blackout, Super Bowl LII, Super Bowl XLVII, Television Advertising, US Bank Stadium

Most Terrifying PR Disasters Of 2017

October 31, 2017 by Staff

Most Terrifying PR Disasters Of 2017

It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.

Filed Under: Crisis Communications, Public Relations, Reputation Mangement Tagged With: Apologies, Confederate, Customer Service, David Dao, Facebook, Facebook VR, Halloween, HBO, Kendall Jenner, Mark Zuckerberg, NIVEA, Pepsi, Puerto Rico, Social Media Storm, Susan Fowler, Television Commercials, Travis Kalanick, Uber, United Airlines, Virtual Reality Oculus

Marketing Reports, Surveys & Polls For October, 2017

October 27, 2017 by David Erickson

Marketing Reports, Surveys & Polls For October, 2017

Marketing reports for October 2017 including Gallup’s survey of American sports fans; Pew Internet’s trends in social and digital news media; Return Path’s Delivery Benchmark Report; and many more.

Filed Under: Resources Tagged With: Analysis, Consumer Attitudes, Marketing Reports, Marketing Surveys, Online Behavior, Public Opinion Polls

How To Activate Employee Ambassadors

October 19, 2017 by David Erickson

How To Activate Employee Ambassadors

Since the emergence of social media, companies have to one degree or another, begun to look at ways to activate their employees as an extension their marketing efforts by encouraging them to share company content online.

Filed Under: Content Marketing, Social Media Marketing Tagged With: Brand Ambassadors, Employee Engagement, Employer Branding, Expert Positioning, LinkedIn, LinkedIn Elevate, Social Sharing

The Social Media Pause

October 6, 2017 by David Erickson

The Social Media Pause

To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.

Filed Under: Crisis Communications, Public Relations, Reputation Mangement, Social Media Marketing Tagged With: Buffer, Facebook, Hootsuite, HubSpot, LinkedIn, Social Media Management, Sprout Social, Twitter

Marketing Reports, Surveys & Polls For September, 2017

September 29, 2017 by David Erickson

Marketing Reports, Surveys & Polls For September, 2017

Marketing reports for September 2017 including Pew Internet’s News on Social report; Forrester’s holiday sales projection; and many more.

Filed Under: Resources Tagged With: Analysis, Consumer Attitudes, Consumer Behavior, Marketing Reports, Marketing Surveys, Online Behavior, Public Opinion Polls

Top 10 Downtown Minneapolis After-Work Happy Hour Spots

September 19, 2017 by Cristin Kieser

Top 10 Downtown Minneapolis After-Work Happy Hour Spots

Discover where you should go for the 10 best downtown Minneapolis happy hours, including Brit’s Pub, Union, Seven Steakhouse, and our own Cafe.

Filed Under: Culture Club Tagged With: Bars, Brit's Pub, Cityworks, Cowboy Jack's, Crave, Downtown Minneapolis, Drinks, Food, Grumpy's Bar & Grill, Happy Hour, Martin Williams, Minneapolis, North Loop, Restaurants, Seven Steakhouse, Spoon & Stable, The Freehouse, Union Bar & Grill

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Published several times a week, the Success @ Creative PR blog features trends, tools, tips, insights, strategies and tactics that you can apply on the job.

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Karwoski & Courage

Fifth Street Towers
150 South 5th Street, Suite 900
Minneapolis, MN 55402 [MAP]
612.342.9898
612.342.9700 (fax)

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