The marketing for Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.
The latest branding articles from the Success @ Creative PR blog.
Very little attention has been paid to the considerations you need to take into account when naming a brand in the Internet age. Here are 4 Tips On Naming A Brand with that in mind.
Dove earned more than 51,000 tweets using the #SpeakBeautiful hashtag during The Oscars.
The Serial podcast was a viral hit. Here are 4 things communications professionals can learn from the podcast and utilize on their next campaign.
Baby Boomers’ online behavior defies stereotypes in many ways, as this infographic and 5 charts illustrate.
10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.