I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]
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There’s an iconic Abbott and Costello bit called “Who’s on First?” (appropriate, now that it’s baseball season) that reminds me of what’s going on with Boeing, which is no laughing matter. Given the precision of technical aptitude and communication required to put together something as complex as a modern aircraft, the complete ineptitude of Boeing’s […]
Politicians are famous for finding the most current popular parade and running to join it, even if they’ve arrived late. It’s disingenuous and perhaps why being a member of Congress is ranked as one of the least trusted occupations in the country. However, identifying those movements that attract headlines, along with more and more followers, […]
Influencer marketing is big business, like more than a billion dollars big. It’s the newest new thing, and as marketers and communicators, we love the newest new thing. Like anything that rises in popularity, influencer marketing is attracting big money. Once big money gets involved, you should start wondering, in this case, who is influencing […]
There has been much written about how to capture the attention of conference and trade show attendees using social media, but I’ve never seen this aspect of the topic covered before, so I thought I’d share how I live-tweeted my own presentation.
Karwoski & Courage is frequently looking to fill public relations internships at our headquarters in Minneapolis.
Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new “tweetstorm” feature. One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage.
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.