Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […]
Reputation Management Articles
The latest reputation management articles from the Success @ Creative PR blog.
The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]
I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […]
I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
An ex-journalist shares the secret of how to get reporters to love you through two personal experiences working with Joe Biden & Sarah Palin.