I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]
Reputation Management Articles
The latest reputation management articles from the Success @ Creative PR blog.
The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.
It may be Happy Halloween for the rest of us, but these six companies might still be cowering in a corner due to their self-inflicted PR disasters this year.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
An ex-journalist shares the secret of how to get reporters to love you through two personal experiences working with Joe Biden & Sarah Palin.
Twitter Dashboard lets you schedule Tweets, and offers insights about your Tweets’ performance both on the desktop and via a mobile app.
The problem with sentiment analysis is a lack of context. Will Facebook Reactions provide the context to make sentiment analysis reliable?
The evolution of social media policies have gone through three distinct stages: 1) Denial, 2) Bargaining, and 3) Acceptance.