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You are here: Home / Archives for Search Engine Marketing

Search Engine Marketing Articles

Get a continual feed of the latest search engine marketing articles from the Success @ Creative PR blog.

Vikings vs Saints Playoff Game Social Media: What I Learned From Attending The Game

January 16, 2018 by Glenn Karwoski

Vikings vs Saints Playoff Game Social Media: What I Learned From Attending The Game

Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.

Filed Under: Analytics, Consumer Marketing, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video, Video Marketing Tagged With: BuzzSumo, Case Keenum, Consumer Behavior, Facebook, Fitbit, Football, Google Trends, Hashtags, Instagram, Live Video Streaming, Mall of America, Minnesota Vikings, New Orleans Saints, NFL, Search Engine Optimization, Short Form Video, Social Listening, Social Media Analytics, Social Sharing, Sports Marketing, Stefon Diggs, Twitter, US Bank Stadium, Video Analytics, Vikings Locker, Visual Communications, YouTube

The Great Twitter 280 Characters Debate

November 10, 2017 by Glenn Karwoski

The Great Twitter 280 Characters Debate

The great Twitter 280 Characters debate of 2017 has begun. Here’s everything you need to know and 10 things for your company or brand to consider.

Filed Under: Advertising, Crisis Communications, Public Relations, Reputation Mangement, Search Engine Marketing, Social Media Marketing Tagged With: Google, Google Answer Box, Hashtags, Influencer Marketing, J.K. Rowling, Lin-Manual Miranda, Neil Gaiman, Search Engine Optimization, Sentiment Analysis, Social Listening, Stephen King, Tweetstorms, Twitter, Twitter Chats, Twitter Search, Twitterviews

What Is The Difference Between SEM, SEO & Search Engine Advertising?

August 17, 2017 by Glenn Karwoski

What Is The Difference Between SEM, SEO & Search Engine Advertising?

People often get confused about the difference in terminology when discussing search engine marketing, search engine optimization and search engines advertising. These definition will clear things up.

Filed Under: Advertising, Search Engine Marketing Tagged With: Bing Advertising, CPC, Google AdWords, PPC, Search Engine Advertising, Search Engine Optimization, SEM, SEO, WordStream

How To Manage Your Reputation On Google

July 20, 2017 by Glenn Karwoski

How To Manage Your Reputation On Google

Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.

Filed Under: Content Marketing, Crisis Communications, Expert Positioning, In The News, Karwoski & Courage News, Public Relations, Reputation Mangement, Search Engine Marketing, Social Media Marketing, Video Tagged With: Bing, Blogging, Browsers, Flickr, Google, Hootsuite, Jennifer Mayerle, LinkedIn, Personal Websites, Photo Optimization, Photography, Privacy, Resume Websites, Search Engine Optimization, Social Media Management, Social Media Optimization, Twitter, WCCO TV

2017 Internet Trends Report by Mary Meeker [PRESENTATION]

May 31, 2017 by Glenn Karwoski

2017 Internet Trends Report by Mary Meeker [PRESENTATION]

Every year, Mary Meeker of Kleiner Perkins Caufield & Byers publishes her dreadfully designed yet greatly anticipated and information- and insight-packed Internet Trends Report. Get the 2017 Internet Trends Report.

Filed Under: Advertising, Consumer Marketing, Content Marketing, Mobile Marketing, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Internet Trends, Mary Meeker, Presentation, Report, Statistics

Google’s Personal Search Tab [COOL TOOL]

May 29, 2017 by Glenn Karwoski

Google’s Personal Search Tab [COOL TOOL]

Google has added a Personal tab to its search filtering options, to go along with Web, News and Images that allows you to find the contents of your Gmail and Google Photos accounts via Google Search.

Filed Under: Advertising, Cool Tools, Photo Marketing, Search Engine Marketing Tagged With: Barry Schwartz, Email Advertising, Email Marketing, Email Newsletters, Gmail, Gmail Advertising, Google AdWords, Google Personal Search, Google Photos, Search Engine Advertising, Search Engine Optimization

Your Life: Made By Google

October 7, 2016 by Glenn Karwoski

Your Life: Made By Google

Google’s announcement of the Pixel, Google Home, Google Assistant and the Daydream View VR headset constitute a shot across the bow of Amazon’s efforts to dominate the smart home.

Filed Under: Analytics, Consumer Marketing, Content Marketing, Mobile Marketing, Photo Marketing, Search Engine Marketing, Social Media Marketing, Video, Video Marketing Tagged With: Amazon, Amazon Alexa, Amazon Echo, Amazon Kindle, Amazon Prime, Amazon Skills, Apple, Apple Home, Apple iPhone, Apple Siri, Apple TV, Artificial Intelligence, Cortana, Daydream View VR, Google, Google Assistant, Google Home, Google Photos, Home Automation, Innovation, Made By Google, Microsoft, Microsoft Kinect, Personal Digital Assistant, Personalization, Pixel, Search Engine Optimization, Siri, Smart Homes, Smart Phones, VIirtual Reality, Voice Activation, Xbox, Xbox Kinect, YouTube

Twitter’s TV Ambitions

September 15, 2016 by Glenn Karwoski

Twitter’s TV Ambitions

Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.

Filed Under: Advertising, Consumer Marketing, Search Engine Marketing, Social Media Marketing, Video, Video Marketing Tagged With: #TNF, Amazon, Anthony Noto, Apple, Breaking News, Brian Rolapp, CNBC, Conference Marketing, Democratic National Convention, Dick Stockton, Facebook, Football, Glee, Google, Hulu, Jack Dorsey, Journalism, Live TV, Live Video Streaming, Matt Lauer, MST3K, Mystery Science Theater 3000, NBC, Netflix, NFL, Online Politics, Republican National Convention, Social Media Advertising, Social TV, Sports Marketing, Television Advertising, Thursday Night Football, Twitter

5 Factors That Have Influenced SEO During The Past 5 Years

July 14, 2016 by Glenn Karwoski

5 Factors That Have Influenced SEO During The Past 5 Years

Search engine optimization is far from dead. These are five factors that have influenced SEO during the past five years.

Filed Under: Search Engine Marketing, Social Media Marketing, Video Tagged With: Facebook Video, Local SEO, Mobile Behavior, Mobile Development, Mobile SEO, Monty Python, Search Engine Optimization, Social Signals, Social Video, Statistics, Video SEO, YouTube

vidIQ YouTube Video Analytics Chrome Extension [COOL TOOL]

June 28, 2016 by Glenn Karwoski

vidIQ YouTube Video Analytics Chrome Extension [COOL TOOL]

The the vidIQ Chrome Extension provides a treasure trove of video analytics for video SEO and keyword research.

Filed Under: Cool Tools, Search Engine Marketing, Social Media Marketing, Video, Video Marketing Tagged With: Cats, Chrome Extension, Dear Kitten, Friskies, Google Trends, Keyword Research, Purina, Social Video, Video Analytics, Video Keyword Research, Video Marketing Tool, Video Optimization, Video SEO, vidIQ, YouTube, YouTube Analytics

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Fifth Street Towers
150 South 5th Street, Suite 900
Minneapolis, MN 55402 [MAP]
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