Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Consumer Marketing Articles
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Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Learn 5 key elements to understanding the sports superfan and how you can apply that understanding to build your own superfans.
Every year, Mary Meeker of Kleiner Perkins Caufield & Byers publishes her dreadfully designed yet greatly anticipated and information- and insight-packed Internet Trends Report. Get the 2017 Internet Trends Report.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
60% of Americans are familiar with the term podcasting, up from 22% in 2006, according to Edison Research’s new Podcast Consumer report.
4 B2B cause marketing tactics companies use as a way to make a difference in their communities and support those who need it most.
Walmart found an innovative and creative way to advertise its stores by placing itself in the center of entertaining stories.
Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
Renowned professional photographer Jack Hollingsworth has produced a series of iPhone photography tutorials for the Adorama YouTube channel during which he gives tips, provides advice, and explains photography concepts that will help you get the most out of your smartphone photos.