In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Content Marketing Articles
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Restaurants often overlook the fundamentals of email marketing. Here are 5 essential email marketing tips every restaurant needs to know.
37 Google Analytics resources for learning about, implementing and testing web analytics.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
Mary Meeker’s 2016 Internet Trends Report is a treasure trove of data and charts that illustrate where technology and communication trends are heading.
LibreStock and PhotoPin are two search engines to help you find royalty-free Creative Commons photos for use with your content.
The importance of marketing persona development is beginning to be understood by businesses as more begin to implement content marketing programs and as the tools for reaching very specific audiences improve.
Google Analytics has a very useful new feature called User Explorer that lets you track individual users behavior on your website.
With its massive audience and its courting of celebrities and news organizations, Facebook is going all-in on the live streaming video front.
The Infinite Dial report provides highlights trends in how people consume audio content generally and sheds light on what it means for podcasting specifically.