1) Identify Passionate Employees
Identify staff who are passionate about their work and ask them to contribute to the blog. Let them come up with their own topics, if they want. If they are at a loss as to a topic, help them brainstorm one but by all means, tap their passion.
2) Compliment & Offer Constructive Criticism
Then, once they’ve written their blog post, edit gently. Compliment the good parts and offer constructive criticism for the parts that need some work with a positive, helpful attitude.
[Tweet “5 Ways To Develop Internal Bloggers #ContentMarketing”]
3) Recognize Your Bloggers
Be sure to give them a byline. Announce that they are a newly-minted blogger and share the link with the rest of the staff so their colleagues know who wrote the post.
Be sure to let them know when their post was cited in a company newsletter or shared on a social channel.
4) Monitor & Report Performance
After it is published, monitor their post and report to them how it performs. When it shows up in search results, send them a link to the search results page so they can see how their post ranks for a given search phrase.
After a month, send them metrics on their post such as the number of visitors who read it, the page views it has generated, the average time on page people spend there.
5) Celebrate Your Bloggers
Finally, give your bloggers public praise throughout. Mention publicly any positive comments people make about the post. Talk about how many times it has been shared or liked on social channels.
The idea is to provide them the encouragement, public acknowledgement, and feedback to give them the confidence and enthusiasm to continue blogging.
Get The Success @ Creative PR Newsletter
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, cool tools, insights and inspiration that will help you throughout your career. Get new marketing stats every week! Click the button below to subscribe: