I always chuckle when hear people declare email dead. The “email is dead” declaration makes the online rounds fairly regularly, usually as a result of hype around the latest shiny object or the flawed assumption that because young people don’t use email much, they won’t start using it when they enter the workplace.
[Tweet “5 Reasons #Email Is Not Dead”]
No, Email Is Not Dead
Like the scene from Monty Python & the Holy Grail, email isn’t dead yet.
Of course email is not dead; here are 5 reasons:
- Email is the primary means by which people communicate in the workplace.
- It is still the most efficient way to maintain the history of an online conversation.
- It is a transactional medium required for online commerce. We receive confirmation of purchases and receipts of those purchases via email, not to mention the tracking links for those purchases.
- Despite the widespread adoption of social media, social networks themselves depend upon email to establish accounts and to prompt engagement on their sites. Think of all the emails you get from Twitter telling you someone just followed you, from Facebook saying someone tagged you in a photo, or from LinkedIn prompting you to congratulate someone on their new job.
- Most importantly, from a business perspective, is that when a customer gives you their email address, you own the relationship with them outright because you can contact them directly. Compare that relationship to your fans on a social channel like Facebook, for example, which can decided to drastically reduce your ability to reach the followers you’ve already built on your Facebook business page. In all other channels, you’re leasing a relationship; with email, you own it.
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