Google Business View is a unique and cost effective way to show off your space. It is a virtual, interactive tour of your business. When you search online for a company, you can see the Street View in Google Maps, which gives you a street-level point of view of Google Maps. Google Business View goes one step further by letting visitors ‘see inside’ an actual business. Entering the arena in 2010, this tool is remains largely under-utilized.
The tour is published on Google+ and Google Maps, and also appears directly on the map listings of search results page. The tour allows users to navigate your business from their computer or mobile device, just as they would if they were physically in your establishment. In this example, you can navigate Punch Pizza in Northeast Minneapolis from your desk:
Here are nine Google Business View benefits:
1) People Want To See Your Space
Both current customers and potential customers are interested in what your business looks like from the inside. Google Business View allows them to see that from their computer or mobile device and will help people feel more comfortable with your brand.
2) Google Business View May Be A Search Ranking Factor
Need some proof? Here is some initial research to back it up. One thing we do know, it does make your map listing in Google search results more engaging and attractive.
[Tweet “COOL TOOL: 9 Google Business View Benefits”]
3) Increase Engagement
Recent research shows, 97% of people search for a local business online before they make a purchasing decision. Since photos are known to increase engagement, Google Business View virtual tours will have the effect of extending the time searchers engage with your brand.
4) Show Your Personality
Google Business View allows you to get creative and tailor the tour to make it yours, helping to set your business apart from the crowd.
5) 10 Professional Photos In Addition To Panoramic Views
Your business gets 10 professional-quality photos in addition to the panoramic virtual tour images. Added bonus? Your business owns the photos so you can reuse them however you’d like.
6) The Photographs Are Easy To Share
Use the photos on your website, social media outlets and your Google My Business profile.
7) Google Business View Is Affordable
Regulated by Google’s fair market value guidelines, photography starts around $300, depending the size of your space. And did I mention, you own the photographs, making it an even better investment?
8) You’re Killing Two Birds With One Stone
Businesses looking to get fresh photos taken of their space should consider a Google Business View as it’s an efficient way to capture images while boosting your online presence.
9) It Shows You Embrace New Technology And That Your Business Is Forward Thinking
If you are a creative or PR shop, this tool gives prospects and potential talent an insider look at agencies space, helping to further sell you brand.
Interested? Head over to Google Business View to find a Google Trusted Photographer and get the ball rolling. As Google continues to grow, I believe they will expand on the capabilities of Google Business View. Who knows, maybe one day you’ll be able to shop products directly from the tour?
Success @ Creative PR
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, insights and inspiration that will help you throughout your career. Each issue includes a cool new tool like this one! Click the button below to subscribe: