One of the major developments to come out of Google’s recent I/O conference was the release of the Google Photos app (for Android & iOS). Google Photos was previously a feature of Google+, so this represents the official spinoff of that feature as a stand-alone product.
For this week’s Cool Tools post, we take a look at the new entry to a crowded photo app market because of some rather innovative features and list eight reasons to love the Google Photos app.
1) Google Photos Free, Unlimited Storage…Sorta
Google brags that the new photos app will give you free, unlimited photo and video storage and that’s true, as long as your photos are no bigger than 16 megapixels and your videos are no larger than 1080p high-def. That will be perfectly fine for most people but is not going to be an option for professional photographers.
2) Google Photos Automatic Upload
The app automatically finds and uploads your photos privately to your Google Photos web account. By default, the app uploads only when a WiFi connection is available but you change the settings to upload even when connected using a cellular signal.
3) Google Photos Automatic Organization
This may be the killer adoption feature for Google Photos.
Organizing photos has been the bane of everyone’s existence in the digital age. Who hasn’t spent countless hours renaming photos with unhelpful file names like IMG_000798.JPG into countless folders and/or applying countless tags to those photos? The process is entirely maddening and a time-suck to boot.
The Google Photo app does the heavy-lifting for you by automatically organizes your photos by people, places, things and dates. Seeing how effortlessly Google classifies your photos is a breathtaking demonstration of the sophistication of Google’s image-recognition technology.
It is also easy to create a new album or manually add photos to an existing one using the hold-and-drag selection feature.
[Tweet “COOL TOOL: Google Photos App”]
4) Navigating Google Photos
The aforementioned hold-and-drag feature is one aspect of app navigation within Google Photos.
In addition to traditional menus-based navigation with which you’ve become familiar from many other apps, you can also use a pinch-and-zoom gesture (watch the video below to see these in action). And it wouldn’t really be a Google product if it didn’t utilize the advanced Google search technology.
5) Searching Google Photos
Speaking of search… By uploading your photos to a web account you also get, of course, the benefit of Google’s amazing search technology, so finding your photos is much easier than hunting and pecking through file folders. Now you can just search for them.
6) Editing Google Photos & Auto-Awesome
In 2012, Google bought the Snapseed photo editing app and now all those functions are baked into Google Photos, so you’ve got some serious editing tools at your disposal. Not only can you do some fine tuning but putting together a collage is only a few taps away. Here’s a collage of flowers from the Minnesota Landscape Arboretum:
But if you don’t want to put in the work, there’s always auto-awesome.
Google+ users will recognize the Auto-Awesome feature that can automatically tune images to make them more visually appealing, or string together a series of photos in the form of an animated GIF. This photo from our contact page of our Fifth Street Towers building has been Auto-Awesomed:
7) Google Photos Collections
While the Google Photos app automatically groups like-photos together, there’s nothing preventing you from manually adding individual pictures to a Collection:
8) Google Photos Stories
Another great feature of Google Photos is Stories. Google automatically organizes photos that are taken sequentially and during roughly the same time frame into a photo slideshow that you can edit by removing photos and adding captions. Here’s a Photo Story about last year’s Karwoski & Courage Minnesota State Fair outing.
Google Photos Demonstration Video
Here’s Google’s promotional video showing the app in action:
Success @ Creative PR
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, insights and inspiration that will help you throughout your career. Each issue includes a cool new tool like this one! Click the button below to subscribe: