Hashtagify.me is a free hashtag discovery tool that helps you identify the most popular hashtags used on Twitter, unearth the influencers who are using those hashtags, and understand usage trends regarding those hashtags.
The site is easy to use and offers several useful features. First thing you’ll want to do, of course, is to search for the keyword for which you want to discover hashtags people are using or type in an existing hashtag you know people are already using.
For this demonstration, we’ll use the hashtag fans of our hometown Minnesota Vikings use on Twitter, #Vikings.
How To Identify Popular Twitter Hashtags
As you can see from the screenshot above, the default view provides a popularity score at the top for the #Vikings hashtag of 64.2. This score is based on a 0-100 scale, comparing your hashtag relative to the most popular hashtag on Twitter, with 100 being the most popular and zero being the least popular. The default view displays hashtags that are related to the one you’ve typed in.
In this case, you can see that the Vikings division opponents, the Packers, Lions and Bears are included, as is the Vikings star running back, Adrian Peterson. If you do not follow the Vikings, you may not understand that the hashtag #Skol; it is essentially, Vikings’ fans way of saying Cheers! TVTag is a hashtag used by the social TV app formerly known as GetGlue.
By hovering over a hashtag node in this view, you’ll get popularity data related to that hashtag as well as the percentage of correlation to your initial hashtag. Click on a hashtag node and Hashtagify will make that hashtag the focal point and display a new set of hashtags that are related to it. It is a great visual way to explore related hashtags. You can even embed this view. You can play with it here:
You can also see the same data in a table view, which includes weekly and monthly trend data:
How To Identify Influential Hashtag Users
Hashtagify.me also includes an Influencer tab for you to discover the most influential Twitter users who are using your hashtag. This is a cool feature not just for identifying influencers, it can also help you spot potential challenges when using a hashtag:
As you can see from this screenshot, some of the influencers are clearly not relevant to the National Football League twitter conversations we’re hoping to tap into. But also among the influencers are @HistoryVikings and @History, two accounts owned by The History Channel and use our hashtag to discuss the popular History Channel program, Vikings. @AlexanderLudwig stars in the History Channel show and actress @NinaDobrev was engaged in a prank war with Ludwig.
So, two out of the top six influencers are actually related to the hashtag we’re researching. We’ll need to do a bit more digging. On the flip side, though, we did learn that there will potentially be competition from History Channel fans when using the #Vikings hashtag.
How To Identify & Understand Hashtag Trends
The Usage Patterns tab (which requires you sign up for a free account) gives you trend data on how your hashtag has been used over time.
But we just discovered that fans of the History Channel show are using the #Vikings hashtag, so let’s try using a more specific hashtag, #MinnesotaVikings:
This chart will eliminate any History Channel-related hashtags but will also reduce the volume of Vikings-related chatter. It will, nevertheless, be more precise. Such are the travails of Vikings fandom: Peaks and Valleys of interest.
How To Discover The Best Days & Times To Use A Hashtag
Finally, the Usage Patterns tab also includes a grid to help you identify when the most popular days of the week and hours of the day your hashtag is used. This grid uses Greenwich Mean Time, which you can adjust to your time zone. I’m a little skeptical of this grid because of the lower volume of tweets using the #MinnesotaVikings hashtag.
So Vikings fans are most active Sundays at midnight? Maybe, I guess, if they’ve been spending the whole day celebrating the team’s recent winning streak. This probably requires some more hands-on research.
But these are likely issues you’ll run into regardless of the tool you use. All in all, Hashtagify.me is a great tool for identifying hashtags to use.
Hashtagify.me Demonstration Video
This screencast from the Aloft Group demonstrates Hashtagify.me’s capability by examining a The North Face campaign.
Success @ Creative PR
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, cool tools, insights and inspiration that will help you throughout your career. Get new marketing stats every week! Click the button below to subscribe: