Hot on the heels of its doubling of character limits from 140 to 280 for tweets, Twitter has introduced a new “tweetstorm” feature.
If you are unfamiliar with the concept of tweetstorms, it is a tactic that Twitter users have employed for years to string thematically-releated tweets together. The practice was typically used to continue a thought or argument that couldn’t fit within 140 characters. The term was coined by venture capitalist and Netscape founder Marc Andreessen.
The practice of retweeting your previous tweets had become so popular that Twitter has now formalized the process with the addition of the “Add another tweet” button.
One of the benefits the new tweetstorm button offers is the ability to generate more exposure for your earned media coverage. Here’s how we did it with some coverage of Karwoski & Courage during the past year.
Create An Earned Media Tweetstorm In 5 Easy Steps
1) Decide The Theme Of Your Tweetstorm
This should be topically related. In our case, the topic is coverage of us but it could be anything as long as the individual tweets in the storm are interesting or valuable in and of themselves.
2) Create Your Starting Tweet
Your starting tweet should be an overview of the topic of your tweetstorm. Ours is straightforward:
3) Add More Tweets
You’ll notice the “Add another Tweet” text hovering above the plus button. Click the plus button to add more tweets. You’ll want to think about and plan what order you want your tweets to occur within the tweetstorm.
4) Tweet Your Tweetstorm
After you’ve added all the tweets you want in your storm, click the “Tweet all” button to send them off to the Twitterverse. Note, that each individual tweet will be sent immediately, so to your followers it will appear as if a sudden burst of your tweets flooded their stream. Or a thunderclap of tweets, or a lightning bolt of tweets, as it were.
5) Delete Or Add More Tweets
If you’ve made a mistake with one of the tweets in your storm after you’ve published, you can delete it. You can also add more tweets to a storm after you’ve published. One thing you cannot do is rearrange your tweets after the fact, so plan carefully.
How Tweetstorms Look To Your Followers
Each tweet within your storm will look like ordinary tweets to your followers with the exception of a “Show this thread” link at the bottom of the tweet.
When a follower expands the thread, it will default to the tweet the Twitter user was looking at when they clicked the link.
Why You’ll Get More Exposure
By connecting related tweets together into a tweetstorm, those who view one tweet within it and click on the “Show this thread” link will be much more likely to view the other tweets because they are related topically.
I would also imagine that Twitter’s feed and search algorithms may give more visibility to such tweetstorms because they are likely to be highly relevant. This is what our 24-hour impressions chart looked like after we published our tweetstorm at 2:08 pm:
Here’s what our whole tweestorm looks like in the wild. And here’s a screenshot of it:
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