The kk Star Ratings WordPress plugin is a really cool tool because it is super easy to use and for what it adds to your search listings. This, of course, is a tool to be used only by those who are confident in the quality of their own content. But you, gentle reader, have no intention of creating low-quality content, do you?
After you install the kk Star Ratings plugin, an option will be added to the sidebar menu of your WordPress installation, from which you can access the plugin’s settings.
Configuring The kk Star Ratings Plugin
The default system is five stars but you can configure the number of stars or even upload your own custom images to use as stars in the settings.
You can also configure:
- The placement of the ratings widget (posts, pages, archives, and home page),
- The on-page placement of the ratings widget (top, bottom, right and left),
- The initial text prompting visitors to rate,
- The thank you text after they’ve voted, and
- The error message when something goes awry.
The last, but most important thing you’ll want to configure is the function for Google Rich Snippets. Make sure it is enabled in your settings.
When you’re done configuring kk Star Ratings, your visitors will be able to rate your blog posts. Here’s what it looks like on our Podcasting Audience post:
And you can try out the live version at the top of this post, of course. (Go ahead; don’t be shy!)
This is when the magic happens. Of course, your visitors will rate your superb content highly, but once they do, the code that works in the background of the kk Star Ratings plugin will add some eye candy to your listings in Google.
[Tweet “COOL TOOL: kk Star Ratings WordPress Plugin”]
Google Rich Snippets With kk Star Ratings
Ever see the stars that accompany a recipe listing in Google search results? That’s a Rich Snippet.
Here’s the detailed explanation:
Google Rich Snippets is a coding protocol for structured data that makes it easy for machines to understand that data so that it can be easily displayed. Structured data, roughly speaking, is any set of information that has highly predictable components and is predictably organized. Examples include:
- Events (type, date, time, place),
- Recipes (ingredients, measurements, servings, prep time), and
- Ratings (number of stars, average rating)
Since the information for structured data is predictable, you can build a standard around it, which is what Google has done with Rich Snippets. The kk Star Ratings does the work behind the scenes to add the code so Google can interpret and display it.
Here’s what one of our blog posts with the kk Star Ratings looks like in Google search results:
Obviously, the graphical element of star ratings next to your listing in search results will draw the eye of the searcher, getting them to focus more on your listing than the others. In fact, this Search Engine Land article cites a 30% increase in click-through rate for listings that included structured markup such as star ratings.
Success @ Creative PR
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, cool tools, insights and inspiration that will help you throughout your career. Get new marketing stats every week! Click the button below to subscribe: