To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Crisis Communications Articles
The latest crisis communications articles from the Success @ Creative PR blog.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
Four avoidable retail PR disasters that could have been easily saved on both heartache and money.
Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
Fake news isn’t just for political campaigns anymore. As Comet Ping Pong found out over the false Pizzagate conspiracy, anyone can be a target.
Glenn Kawoski will discuss how to navigate the communications revolution and what organizations can do to create effective public relations strategies in a climate of revolutionary change at the Minnesota Society of Association Executives’ annual meeting and expo on May 18 at the Minneapolis Convention Center.
The Vikings have set the stage perfectly for Adrian Peterson’s return after an initial public relations stumble for which they endured withering criticism.
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Glenn Karwoski’s blog post addressed the Barbie Brawl controversy over the Barbie Loves Girl Scouts partnership between Mattel and the nonprofit.