An ex-journalist shares the secret of how to get reporters to love you through two personal experiences working with Joe Biden & Sarah Palin.
Earned Media Articles
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19 marketing lessons from the bands that are playing at the 2016 Basilica Block Party.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
Having burglars break into your restaurant and make off with your cash registers can set a business back in many ways.
When planning a media event, there are many things to keep in mind, especially thinking about what could go wrong and how to prevent it.
Newsle is a social news aggregator with a very specific purpose: To tell you when people to whom you are connected on social channels get mentioned in the news.
The practice of blogging encompasses all of the disciplines that are required to excel at modern communications. 10 lessons I’ve learned from blogging.
3M cut through the buzz of Back To The Future Day by wrapping a DeLorean in gold film and earning plenty of media mentions as a result.
Twitter Moments are collections of tweets regarding the stories or events that are most discussed on Twitter.
How did Cesena, a small town in Italy, manage to persuade the Foo Fighters to commit a concert date to their community? Through a lot of planning, collaboration, and an innovative idea with public appeal.