Karwoski & Courage Has Moved
We’ve relocated our business from the RBC Plaza building on Sixth Street to the Fifth Street Towers literally just down the block. Our new address is 150 South 5th Street, Suite 900, Minneapolis, Minnesota, 55402.
If you’re from Minnesota, you’ll probably recognize the familiar wraparound facade of our new building:
Naturally, after moving we must communicate with the rest of the world the fact that we’ve moved and how to find us at our new location.
This is critical for businesses that depend upon foot traffic to generate revenue but that doesn’t mean it’s not important businesses like public relations, where a lot of our work is done online and over the phone. Clients still need to visit us for face-to-face meetings on occasion, our partners must be able to get to us, prospective employees need to know where to interview with us.
You can find a ton resources to help you plan the physical relocation of your business but there is not as much out there about communicating your move. Lucky for you, we are professional communicators. Here are some communication to-dos you will want to keep in mind as well as some ideas to consider.
Moving Your Business: Your Communications Checklist
1) Brochures & Business Cards
We know you’ve thought of updating your printed collateral with your new address. But you may not have thought to add elements. Have you joined Twitter since the last printing? You might want to include your @handle on your brochures. Perhaps it makes sense to include your employees’ LinkedIn addresses on their cards.
It might make sense for you to go old school and mail post cards about the move to your customer list.
Use any signs you have to announce your relocation. Use signs at your new location to let passers-by know you’ll be moving in and use signs at your current location to inform people of the move and your new address.
4) Press Releases
It might make sense to use a press release or a series of releases and some media relations to announce your move. (We’re pretty good at this.)
5) Email Signatures
During the weeks leading up your move date, include a notice that you’re relocating along with your email signature and ask people to update their contact information. Make it stand out. Here’s how we did it:
6) Out Of Office Replies
Likewise, if you need to shut down your operations for a day or two to actually physically move your stuff, use your Out Of Office Reply function of your email system to notify people you’ll be closed during the move and ask people to update their contact info.
7) eMail List
Send an email to your list members with details about the move. Don’t include it with a regularly-scheduled newsletter; it may get buried with other content. Send it as a stand-alone announcement to ensure as many people know about the move as possible.
8) eMail Marketing Systems
If you use an email marketing service like MailChimp or ConstantContact to send out your eNewsletter, you’ll want to be sure to update your address in that system as well in order to stay compliant with the CAN SPAM act, which requires a valid postal address be included in your email communications.
9) Your Website
Be sure to update your address (and phone number, if it changes) anywhere it appears on your website. Don’t forget to update any accompanying links to maps, embedded maps, written directions or PDFs with maps and directions hosted on your site.
10) Online Maps
Update your address with the major online mapping services:
- Google Places – If you are a retailer, be sure to adjust the zip codes and/or geographic radius you serve
- Google Map Maker tool
- Bing Places
- Yahoo Local
- Apple Maps
- OpenStreetMap tool
11) Online Ratings & Review Sites
These are obviously critical for retail establishments. Examples:
12) Online Directories
Do a search for your business name and look for any directories that may list your business.
Take some photos of your new location to give people visual context. Use the imagery in your other communications.
Give people a sneak peek of the new location with a behind-the-scenes video tour. If you are moving close by, consider making a timelapse video of how to get to your new location from your old place.
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15) Social Media
Be sure to update all of the address information on your social accounts, especially:
- Facebook – If you have a Facebook Places page, people will be able to checkin and your physical address affects your visibility on Facebook among people who are located near you.
- Twitter – Do you include your address in your Twitter bio or on your banner photo? Do you need to change the information in your Location field?
- LinkedIn – Update your company page.
- Google+ – This may already be covered if your Google+ page is tied to Google Places but double check.
- Wikipedia – If your company has a Wikipedia page, updating this is especially important because Wikipedia typically gets top search rankings.
- Social Checkins – The idea of checking into a physical location on social media has kind of fallen by the wayside but that doesn’t necessarily mean Foursquare and location-based apps are irrelevant.
- Foursquare – They spun the checkin feature into the Swarm app. Foursquare’s ambition now is to be the location layer to the Internet and that manifests itself in apps like Instagram that have Foursquare integration.
Write a blog post announcing your relocation and giving the details of the move.
17) Social Updates
Use your social media channels to announce the move. Link to your blog post for more information.
18) eCommerce Sites
Do you sell on eBay or Amazon or another such eCommerce portal? Does your company sell directly online? You’ll want to be sure to update all your address information within those systems, including any return instructions that may be embedded in auto-response emails.
If you’re running any geographically targeted ad campaigns, you’ll want to update your new location, including both zip code parameters as well as content.
20) Business Data Providers
These companies collect business data and license it to other businesses like search engines, directories and review sites. Some examples of the biggest data providers:
- Acxiom – Might be the biggest data provider
- Freebase – Google’s open source database
- info USA
21) Industry & Member Organizations
Does your organization belong to or sponsor any business, industry- of profession-specific groups? Many of them have members directories you’ll want to have updated. Examples:
- Chamber of Commerce
- Local neighborhood business organizations
- Industry associations
- Professional networking groups
22) Grand Opening Party
If your business relies on foot traffic, you’ll want to consider planning a grand opening party (or a grand re-opening party, as the case may be) to raise awareness of the move. (We’re pretty good with these kind of events.)
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