Stock photography has become passé because it is so immediately recognizable as stock. The reason people no longer use it is that obvious stock photography immediately flags your content as that of an amateur.
The very idea of stock photography literally became a joke when Twentieth Century Fox used stock-looking photos featuring Vince Vaughn, Tom Wilkinson and Dave Franco to promote their movie, Unfinished Business.
As a result, bloggers and content marketers have increasingly been seeking distinctive photography that does not smack of stock.
Sites like Death To The Stock Photo sprang up to satisfy this demand. Now there are so many of them, we need a search engine to sort through them.
[Tweet “COOL TOOLS: 2 Royalty-Free #Photography Search Engines”]
LibreStock – Stock Photography Search Engine
The photo at the top of this post was found via the LibreStock photography search engine.
LibreStock offers a search interface for 43 free stock photo websites that host nearly 50,000 photos.
LibreStock searches only photos that use the Creative Commons Zero license, meaning you can use the photo freely for commercial or personal use, you can modify and distribute it, and you need not give attribution to the photographer.
The site is simple to use. Just type in your keywords and hit enter, or, if you like, you can filter by specific photo sites.
You can also sort by popular tags.
Hovering over a individual thumbnail reveals the tags associated with that photo and also gives you the option to download that photo from its original source.
PhotoPin – Flickr Search Engine
Like LibreStock, you can perform simple keyword searches but you can also filter by license type and by Relevance, Recency, and Interestingness.
Hover over a thumbnail and you get the option to preview the photo in a pop-up window.
Click on Get Photo gives you a pop-up window with the options to download the image in a variety of sizes.
It also gives you a link to the Creative Commons license associated with that photo and provides copy and paste HTML code for giving proper attribution for use of the photo.
Word Of Warning
There is nothing stopping people from uploading unauthorized photos to Flickr or any other photo hosting site beyond their terms of service. If you come across an image that looks like it might be from a stock photography service like Getty Images or seems like it should be a copyrighted photo, use some common sense and investigate further before using the picture.
Get The Success @ Creative PR Newsletter
The mission of the Success @ Creative PR newsletter is to help you succeed in your communications career by giving you valuable tips, trends, cool tools, insights and inspiration that will help you throughout your career. Get new marketing stats every week! Click the button below to subscribe: