SumoRank is a cool new tool that will give you insights into how a specific company or brand is using its Facebook page. Just type in the name of the page you want to analyze and SumoRank coughs up activity statistics for that page. (It doesn’t work for some smaller pages, though.)
Since our hometown heroes, the Minnesota Twins, are in the midst of competing for a wild card playoff spot, I thought I’d use their Facebook page to demonstrate SumoRank. Right off the bat, so to speak, you get an overview of page activity, including the most popular post type, you get a SumoRank number of where the page ranks overall and within its category.
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In the case of the Twins, their page ranks at number 392 within the Sports Team category, meaning that 391 other pages has more post likes, shares and comments during August 2015. You also get the most active day and the most active time of day.
SumoRank examines which types of post get the most engagement from fans. The Twins are clearly prompting fans to engage with their content by asking questions of them. Engagement for images and for video are about the same.
Are short or longer messages working better for the Twins? SumoRank has the answer and it is as you suspected: Shorter. Up to 100 characters gets the most engagement.
SumoRank tells you what third-party tools the page is using, if any, and the average engagement when using those tools. The Twins use Adobe Social and Major League Baseball’s own tool.
SumoRank also examines the most active days of the week. The Twins enjoy the most social engagement during the weekend, which is not particularly surprising given that’s when people probably have more time to watch or attend baseball games.
Likewise, SumoRank also has a chart for the time of the day that enjoys the most engagement. The Twins get the most engagement during the evenings when most games are televised, with the peak of activity coming around midnight. That’s a good indication the team is doing a good job keeping fans’ interest for nine innings…or more.
Lastly, SumoRank list the most popular posts complete with engagement statistics. The team understands one phenomenon particular to professional sports: If you ask fans to wish a player happy birthday, they will! It’s an easy tactic to encourage engagement:
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