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The moment you decide to pursue a communications degree, you step into a world that only being an active member of the technological age could have prepared you for. And possibly a summer job as a salesclerk.
The reason you chose communications could vary from your love for analyzing theories, writing copy for print, radio, and television ads or putting together a killer public relations campaign.
Regardless of how you got here, other comm majors will relate to your journey through this challenging and rewarding degree.
Here are 10 things only comm majors understand.
1) Endlessly Trying To Explain How Advertising & PR Are Different Things
Okay, so maybe we were in the same boat at one point with those who group these two together, but after the 250th time of attempting to explain the difference, you just want to say, “Yup, they’re the same.”
Let the record show: They are not.
2) Watching The Super Bowl For Homework, Or At Least Extra Credit
By far the most enjoyable assignment, even if you’re not a sports fan. The game was usually muted while doing other homework, but when the 4 million dollar ads started playing the volume was cranked.
We laughed, we cried, we judged, we got an A.
The Super Bowl ads are to comm majors as the Super Bowl is to football fans. And if you’re both, good luck getting any other studying done on Super Bowl Sunday!
3) Critiquing & Analyzing Every Ad
Nothing gets a comm major’s heart racing like a well-crafted ad. But there are always the cringe-worthy campaigns that make you sad for the poor client whose name is attached to it.
The best part of understanding ad tactics is feeling like you have more control over the decisions you make.
No one can influence us to buy their product! Except for the Coca Cola ads that play before movies. Those’ll get you.
4) The Euphoric Feeling Once All Projects & Campaign Books Are Handed In. Whew!
Is there anything more satisfying than holding a beautiful, complete project fresh off the printer? All the semester’s hard work is there in one tangible booklet.
Truly the best feeling ever.
Handing the campaign you spent weeks on to the professor must be what it’s like to drop your child off at their first day of preschool – exciting, but also terrifying.
5) Believing You’re God’s Gift To The Communications Industry Because You’re Competent On All Social Media Platforms
Remember finding out that running social media for a brand is a job? Remember thinking that it was your calling? We all do. We also remember realizing that it’s not quite as glamorous as it sounds.
Posting within a brand’s tone of voice can be trickier than the careless meme sharing we’re used to. While it can be tough to grip, being social media savvy is a solid step in the right direction working in communications.
Just don’t get too cocky about your mad hashtag and filtering skills. There’s more to it than that.
6) The Dreaded & Unavoidable Group Project
Finding time to meet is next to impossible with everyone’s crazy schedules. Then there is always the one person who doesn’t do anything, yet still gets the same grade as everyone else. UGH.
The deviant part of you wants to sit back and watch the project crash and burn, but the other part wants to graduate. That part always seems to win.
7) Becoming Insanely Critical Of PowerPoint Presentations In Other Classes
Ever find yourself banging your head against the desk seeing wordy and unexciting slides from your History 201 peers? Apparently, PowerPoint is an art taught only within the walls of the communications department.
Presentations in comm classes are basically a competition of who has the best effects, the most succinct slides and the smoothest transitions.
PRO TIP – don’t use a flash drive. It will freeze the computer and it will add an extra five minutes of awkwardness while you fumble around try to get back on track.
8) The Involuntary Eye Twitch When Someone Says Communications Is An Easy Major
Have you ever put together multiple campaigns at the same time? Have you ever had to memorize an entire book of communication theories or research your butt off to make sure creative content is relevant and factual?
Sure, there’s not a lot of math or specific formulas to live by, but there is an art to being a communications major that is not mastered overnight.
9) The (Mostly) Friendly Rivalry Between Ad & PR Emphases
The unnecessary beef between Ad Club and PRSSA made for some pretty fun corn hole tournaments at football game tailgates, but at the end of the day, we’re all there for the same reason: We love communications.
Side Note – PRSSA always won at corn hole. #PRForTheWin
10) Realizing That You Are In One Of The Most Employable Majors
There’s a reason people are confused about what a communications student actually studies. It’s due to the world of opportunity that comes with a major that houses so many different disciplines.
A communication degree goes a long way in today’s society. Advertising, public relations, journalism, marketing – even photography and theater fall under this umbrella.
Every company needs communications professionals. While you may not always be in a job, there will always be one available for you.
Although it can be hard to imagine before graduation, that is one thing only comm majors understand.
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