Two prominent examples of tilt-shift video illustrate the photographic style has hit the mainstream.
First, the Late Show with Stephen Colbert uses the tilt-shift style coupled with a few animation special effects and some time-lapse video:
The second example is the Audi TT: Reality? Check. commercial that has been running for about a month:
As you can see and as the Audi example specifically points out, tilt-shift is the style of photography that makes its subjects look like a miniature world. Cars look like matchbox toys and people look tiny.
Sometimes the term is used when the large depth of field is simulated with digital post-processing; the name may derive from a perspective control lens (or tilt–shift lens) normally required when the effect is produced optically.
“Tilt–shift” encompasses two different types of movements: rotation of the lens plane relative to the image plane, called tilt, and movement of the lens parallel to the image plane, called shift.
I started noticing tilt-shift videos around 2008 or 2009, mostly on Vimeo, which is appropriate given the site’s more artistically-focused creators and audience. The style is visually compelling and, because it is often applied to time-lapse videos, it is even more compelling.
[Tweet “Tilt-Shift Video Trend #VideoMarketing”]
As the Reeses commercial says, Two great things that go great together…
The tilt-shift style can be accomplished with special lens or, as is more often the case these days, with post-processing techniques. There are even mobile apps to make it easy for the masses to create the effect.
5 Examples of Tilt-Shift Video
Here are some very cool examples of tilt-shift videos from, of course, Vimeo: