With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Google’s announcement of the Pixel, Google Home, Google Assistant and the Daydream View VR headset constitute a shot across the bow of Amazon’s efforts to dominate the smart home.
Amazon has released an Echo web app that lets anyone try out the device’s voice capabilities by speaking with Alexa. Oh, it’s for developers, too.