Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
The vast majority of this year’s ‘creative’ efforts were either boring or ridiculous without any entertainment value. Long regarded as the premiere showcase for creativity, advertisers decided to play it safe or tried too hard to be clever with uninspiring results.
This infographic illustrates some ways brands are creating content for social media during the Independence Day holiday.
3 Super Bowl ads tried to be innovative yet missed the mark while two worked.