The common definition of a Reaction Video is one where the subject is reacting emotionally to some other video they are watching. It is a common tactic some video producers will use to hijack the existing interest in a popular topic in order to get views for their own video.
Having burglars break into your restaurant and make off with your cash registers can set a business back in many ways.
The marketing for Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.
LinkedIn is using a clever way of generating PR buzz about it’s announcement that the network boasts 1 Million LinkedIn posters.
Chevrolet’s social media team scored big when they took Rikk Wilde’s awkward World Series moment and turned into social media gold.
Read a case study examining Yeti Coolers’ content marketing helped drive a 50 percent sales increase.