With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.
Marketing reports for September 2017 including Pew Internet’s News on Social report; Forrester’s holiday sales projection; and many more.
Marketing reports for August 2017 include Pew Internet’s Fate of Online Trust report; BuzzSumo’s Facebook Video Engagement report; and many more.
Learn 5 key elements to understanding the sports superfan and how you can apply that understanding to build your own superfans.
In this video, Matt Wallaert discusses consumer identity in terms of two groups of consumers, Stable Likers and Unstable Likers.
Mary Meeker’s 2016 Internet Trends Report is a treasure trove of data and charts that illustrate where technology and communication trends are heading.
Website visitor recording services like Clicktale, Inspectlet and Hotjar fill an important gap in Web analytics by allowing you to watch the mouse movements of individual visitors to your site.
This infographic from History.com illustrates Halloween by the numbers. 50% of Americans decorate their yards for Halloween, for instance.
Marketing to Millennials is a tricky business: Here are 7 essential things you need to know about Millennial consumers.