With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Google’s announcement of the Pixel, Google Home, Google Assistant and the Daydream View VR headset constitute a shot across the bow of Amazon’s efforts to dominate the smart home.
Microsoft is betting on conversational computing in its call for developers to build bots for Cortana, its virtual digital assistant but conversational computing should be seen in the larger trend toward ubiquitous computing.