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You are here: Home / Archives for eCommerce

The Spoken-Word Wide Web

February 23, 2018 by Glenn Karwoski

The Spoken-Word Wide Web

With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.

Filed Under: Consumer Marketing, Content Marketing, Cool Tools, Video Tagged With: Amazon, Amazon Alexa, Amazon Echo, Amazon Polly, Amazon Prime Music, Amazon Skills, Apple, Apple HomePod, Apple Music, Audio Marketing, Blogging, Charts, Consumer Attitudes, Consumer Behavior, Cortana, Dayparting, Digital Assistants, eCommerce, Gmail, Google, Google Calendar, Google Home, Google Maps, Google Now, Google Play, Google Translate, Google Voice, iTunes, Market Share, Microsoft, Podcasting, Siri, Smart Speakers, Statistics, Text To Speech, Trends, Voice Activation, Voice Commerce, Voice Optimization, Voice Recognition, Voice Search, William Gibson, WordPress, WordPress Plugin, YouTube

Pokemon Go & Other Augmented Reality Examples

July 21, 2016 by Glenn Karwoski

Pokemon Go & Other Augmented Reality Examples

Augmented reality is nothing new. In addition to the Pokemon Go craze, here are 16 other examples of augmented reality applications.

Filed Under: Consumer Marketing, In The News, Karwoski & Courage News, Mobile Marketing, Video Tagged With: Alphabet, Amazon Dash Buttons, AR Gaming, Architecture Marketing, Augmented Hearing, Augmented Reality, Augmented Reality Games, Boeing, Disney, Disney Coloring Book App, Doppler Labs, eCommerce, Gaming, Google, Google Glass, Google Translate, Here One, IKEA, IKEA Furniture App, Ingress, Julio Ojeda-Zapata, McDonald's, Microsoft HoloLens, Microsoft Kinect, Mobile Advertising, Mobile Apps, Mobile Games, Movie Marketing, Museum Marketing, Niantic, Nintendo, Pokemon Go, Product Packaging, Rayban, Rayban Sunglasses App, Retail Marketing, The Terminator, Topshop, Tourism Marketing, Virtual Fitting Room, WordLens

2016 Internet Trends [REPORT]

June 2, 2016 by Glenn Karwoski

2016 Internet Trends [REPORT]

Mary Meeker’s 2016 Internet Trends Report is a treasure trove of data and charts that illustrate where technology and communication trends are heading.

Filed Under: Advertising, Consumer Marketing, Content Marketing, Mobile Marketing, Photo Marketing, Professional Development, Search Engine Marketing, Social Media Marketing, Video, Video Marketing Tagged With: Ad-Blocking, Amazon Echo, Artificial Intelligence, Baby Boomers, Big Data, China, Connected Cars, Consumer Behavior, Data Analytics, eCommerce, Generation X, Instant Messaging, Internet Trends, Mary Meeker, Millennials, Mobile Advertising, Online Behavior, Retail Marketing, Silent Generation, Siri, Voice Activation, Voice Search

Amazon Giveaway [COOL TOOL]

April 21, 2015 by Glenn Karwoski

Amazon Giveaway [COOL TOOL]

Ever think of doing a promotional sweepstakes but then abandoned the idea because it seemed like too much of a hassle? Amazon will gladly do it for you.

Filed Under: Cool Tools Tagged With: Amazon, Amazon Giveaway, eCommerce, Email Marketing, Fundraising, List Building, Nonprofit Marketing, Promotional Giveaways, Sweepstakes

YouTube Cards [COOL TOOL]

March 17, 2015 by Glenn Karwoski

YouTube Cards [COOL TOOL]

YouTube Cards allow you to link to external content within a YouTube video and will eventually replace YouTube Annotations.

Filed Under: Content Marketing, Cool Tools, Nonprofit Marketing, Video, Video Marketing Tagged With: Blog Marketing, eCommerce, Fundraising, YouTube, YouTube Cards

19 Examples Of Effective Video Marketing

January 23, 2015 by Glenn Karwoski

19 Examples Of Effective Video Marketing

15 consumer examples of effective video marketing and 4 B2B examples of effective video marketing.

Filed Under: B2B Marketing, Consumer Marketing, Content Marketing, Expert Positioning, Nonprofit Marketing, Video, Video Marketing Tagged With: 3M, Agriculture Marketing, Animation Videos, B2B Marketing Videos, Baseball, Beverage Marketing, Blendtec, Brand Marketing, BuzzFeed, Chipotle, Coca-Cola, CommonCraft, Customer Education Videos, Daniel Pink, Dear Kitten, Dental Marketing, Dumb Ways To Die, eCommerce, eCommerce Videos, Educational Videos, Events Marketing, Expert Positioning, Explainer Videos, Featured Practice Video, Food Marketing, Friskies, Google Docs, GoPro, Grindstone Cowboy, Happiness Machine, How To Videos, In Plain English Videos, Joe Mauer, Joe Mauer's Quickswing, LEGO, Lowe's Vine, Lowe’s, Manufacturing Marketing, Matt Hardin, Mayo Civic Center, Metro Trains Melbourne, Moz, Pet Food Marketing, Point of View Videos, Product Demonstration Video, Product Placement Videos, Punch Pizza, Rand Fishkin, Reaction Videos, Restaurant Marketing, Rochester Convention & Visitors Bureau, RSA Animate, Short Form Video, Sports Marketing, Stride Gum, TED Talks, The Scarecrow Video, Thought Leadership, VIdeo PSAs, Vine, Viral Videos, Virtual Tours Video, West Central, Where The Hell Is Matt, Whiteboard Videos, Will It Blend, Ze Frank

Baby Boomers’ Online Behavior [INFOGRAPHIC]

December 11, 2014 by Glenn Karwoski

Baby Boomers’ Online Behavior [INFOGRAPHIC]

Baby Boomers’ online behavior defies stereotypes in many ways, as this infographic and 5 charts illustrate.

Filed Under: Branding, Consumer Marketing, Content Marketing, Social Media Marketing Tagged With: Baby Boomers, Brand Marketing, Branding, Chart, Consumer Behavior, Coupons, Daily Deals, eCommerce, Entertainment Marketing, Facebook, Generations, Hospitality Marketing, Hotel Marketing, Infographic, Media Consumption, Mobile Marketing, Online Behavior, Online Shopping, Retail Marketing, Smartphones, Statistics, Tablets, Television, Timeshifting, Travel Marketing, Twitter, Video Marketing

Walmart.com Beating Amazon.com On Price [STUDY]

October 7, 2014 by Staff

Walmart.com Beating Amazon.com On Price [STUDY]

A new study by Wells Fargo reveals that Walmart.com is beating Amazon.com on price, with approximately 10% lower prices in select categories.

Filed Under: Client News Tagged With: Amazon.com, Best Buy, Bon Jovi, eCommerce, eTailing, Glenn Karwoski, Kohl’s, Lowe’s, Macy’s, Online Shopping, RadioShack, Retail Marketing, Sears, Statistics, Study, Target, The Home Depot, Video, Walmart, Walmart.com, Wells Fargo

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Minneapolis, MN 55402 [MAP]
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