With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Google has added a Personal tab to its search filtering options, to go along with Web, News and Images that allows you to find the contents of your Gmail and Google Photos accounts via Google Search.
One email sales tactic may work splendidly to grab the attention of recipient but is nearly guaranteed to backfire spectacularly in the end.