With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
Cultural and lingual diversity brings zest and excitement to our lives. They can also cause difficulties when determining what content and copy will work in other parts of the world. Language and cultural differences must be considered when creating ads, social media content, press releases, and other promotional assets.
Augmented reality is nothing new. In addition to the Pokemon Go craze, here are 16 other examples of augmented reality applications.
Storytelling has been evolving since the cave paintings but during the last decade, the technologies have become available to create truly immersive storytelling.