Since the emergence of social media, companies have to one degree or another, begun to look at ways to activate their employees as an extension their marketing efforts by encouraging them to share company content online.
To pause or not to pause? That is the question many brands struggle with in the wake of a national tragedy but many social media management platforms are not making it easy for brands to execute their decision to go dark.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Here are 12 tactics to help you take control of how you look in Google search results. David Erickson, Karwoski & Courage’s VP of Online Marketing, is interviewed on WCCO TV about managing your reputation online.
The RiteTag browser extensions, social and mobile apps give you access to analytics on how people use individual hashtags for all your hashtag research needs.
Don’t make the mistake of assuming that because you’re in a B2B industry, you can’t reach your audience through Facebook.
Sprout Social is a social media management tool that allows you to schedule status updates, reply and respond to social media interactions, collaborate with team members, and report performance metrics.
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.
In the online environment, social proof is commonly understood to be those elements of online content that indicate the level of interest others have in that content.
Hootsuite is a very popular social media management tool that provides pretty much all the features you’d need to manage the major social networks.