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The Value Of Social Proof

January 8, 2016 by David Erickson

The Value Of Social Proof

In the online environment, social proof is commonly understood to be those elements of online content that indicate the level of interest others have in that content.

Filed Under: Content Marketing, Social Media Marketing Tagged With: Blogging, Consumer Psychology, Facebook, LinkedIn, Online Behavior, Pinterest, Social Proof, Social Sharing, Trending Content, Twitter, YouTube

Hootsuite [COOL TOOL]

January 5, 2016 by David Erickson

Hootsuite [COOL TOOL]

Hootsuite is a very popular social media management tool that provides pretty much all the features you’d need to manage the major social networks.

Filed Under: Cool Tools, Expert Positioning, Personal Branding, Professional Development, Public Relations, Social Media Marketing, Video Tagged With: Blogging, Facebook, Game Of Social Thrones, Game Of Thrones, Google, GoT, Hootsuite, Hootsuite Pro, Instagram, LinkedIn, Mobile App, RSS, Social Media Analytics, Social Media Management, Social Media Monitoring, Twitter, Twitter Lists, Video, WordPress

10 Lessons From 10 Years Of Blogging

December 3, 2015 by David Erickson

10 Lessons From 10 Years Of Blogging

The practice of blogging encompasses all of the disciplines that are required to excel at modern communications. 10 lessons I’ve learned from blogging.

Filed Under: Content Marketing, Earned Media, Expert Positioning, Personal Branding, Professional Development, Public Relations, Search Engine Marketing, Social Media Marketing, Video Tagged With: Blogging, Facebook, Google Analytics, Influence Marketing, LinkedIn, Media Relations, Online Advertising, Online Behavior, Online Forums, Search Engine Advertising, Social Media Advertising, Social Media Analytics, Twitter, Web Development

Is Social Media Publishing A Deal With The Devil?

November 5, 2015 by David Erickson

Is Social Media Publishing A Deal With The Devil?

LinkedIn, Facebook & now Twitter want you to publish your content directly to their social media platforms. What are the pros and cons of direct social media publishing?

Filed Under: Advertising, Content Marketing, Social Media Marketing Tagged With: Blogging, Facebook, Facebook Notes, LinkedIn, LinkedIn Publishing, Social Media Advertising, Social Media Publishing, Twitter

What Is Social Selling?

October 15, 2015 by David Erickson

What Is Social Selling?

Social Selling is a misnomer because the emphasis is not on selling but on building trust through social media and ultimately the relationships that will lead to sales.

Filed Under: B2B Marketing, Content Marketing, Social Media Marketing Tagged With: Blogging, Buyer's Journey, Chart, Cold Calling, Content Creation, Content Development, Do Not Call Registry, HubSpot, Inbound Marketing, Lead Generation, LinkedIn, LinkedIn Prospecting, LinkedIn Publishing, Sales, Salespeople, Social Prospecting, Social Selling, State of Inbound Marketing, Statistics, Telemarketing, Trust, Twitter, Twitter Prospecting, Website Analytics, Zombies

Email Signature Best Practices

October 8, 2015 by David Erickson

Email Signature Best Practices

Many organizations don’t get as much value as they might out of the lowly email signature so here are some email signature best practices.

Filed Under: Branding, Expert Positioning, Karwoski & Courage News, Public Relations, Social Media Marketing Tagged With: Best Practices, Blog Marketing, Blogging, Design, Email Analytics, Email Best Practices, Email Marketing, Email Marketing Best Practices, Email Newsletters, Email Signatures, Email Statistics, Facebook, Google Analytics, Google URL Builder, Infographic, LinkedIn, Statistics, Twitter

Facebook Notes [COOL TOOL]

September 29, 2015 by David Erickson

Facebook Notes [COOL TOOL]

Facebook Notes has just been upgraded to join the likes of Medium and LinkedIn in offering its users a native blogging platform.

Filed Under: Analytics, Content Marketing, Cool Tools, Social Media Marketing Tagged With: Blogging, Facebook, Facebook Instant Articles, Facebook Notes, LinkedIn, LinkedIn Publishing, Medium, Mobile Optimization, Search Engine Optimization, Social Media Analytics, Social Media Optimization

Building Your Personal Brand

September 17, 2015 by Staff

Building Your Personal Brand

Maybe you know what a personal brand is, but how do you begin building one? Learn how to start small in building your personal brand.

Filed Under: Branding, Expert Positioning, Personal Branding, Professional Development, Reputation Mangement, Social Media Marketing Tagged With: Facebook, LinkedIn, LinkedIn Best Practices, Networking, Twitter

1 Million LinkedIn Posters & How The Company Used Email For Public Relations

July 9, 2015 by David Erickson

1 Million LinkedIn Posters & How The Company Used Email For Public Relations

LinkedIn is using a clever way of generating PR buzz about it’s announcement that the network boasts 1 Million LinkedIn posters.

Filed Under: Content Marketing, Public Relations, Social Media Marketing, Video Tagged With: Case Study, Daniel Roth, Email Marketing, LinkedIn, Vanity Marketing

LinkedIn Post Analytics [COOL TOOL]

May 19, 2015 by David Erickson

LinkedIn Post Analytics [COOL TOOL]

A review of LinkedIn Post Analytics offering for those who are posting content using LinkedIn’s publishing tool.

Filed Under: B2B Marketing, Content Marketing, Cool Tools, Expert Positioning, Professional Development Tagged With: Content Analytics, LinkedIn, LinkedIn Post Analytics, LinkedIn Publishing, Social Media Analytics

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Fifth Street Towers
150 South 5th Street, Suite 900
Minneapolis, MN 55402 [MAP]
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612.342.9700 (fax)

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