19 marketing lessons from the bands that are playing at the 2016 Basilica Block Party.
Prince’s creative and innovative genius is staggering but not unfathomable. Here are four keys to his brilliance.
The marketing for Straight Outta Compton provides a perfect case study in understanding online behavior and harnessing that behavior to build awareness.
How did Cesena, a small town in Italy, manage to persuade the Foo Fighters to commit a concert date to their community? Through a lot of planning, collaboration, and an innovative idea with public appeal.
Last November, Coldplay released an interactive video for the song Ink to promote its new Ghost Stories album.