Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
With its massive audience and its courting of celebrities and news organizations, Facebook is going all-in on the live streaming video front.
The Infinite Dial report provides highlights trends in how people consume audio content generally and sheds light on what it means for podcasting specifically.