Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
Social media marketing lessons I learned from creating content during the Minnesota Vikings victory over the New Orleans Saints in the 2018 NFC Divisional Playoff game at US Bank Stadium and sharing that content on social media.
Long-form, on-demand video accounted for 61% of all online video traffic last year, according to Cisco and is expected to account for 82% of all Internet traffic by 2021. Everyone is jumping into the original TV programming game, with Facebook Watch being the latest example.
Learn 5 key elements to understanding the sports superfan and how you can apply that understanding to build your own superfans.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
David Erickson explains how playing football has taught him leadership lessons he can apply in life and business.
With its massive audience and its courting of celebrities and news organizations, Facebook is going all-in on the live streaming video front.
While all of us have likely beheld such an athletic or artistic performance, Playing With Joy is not a concept we naturally associate with our professional lives.
Hashtagify.me is a free hashtag discovery tool that helps you identify the most popular hashtags used on Twitter, unearth the influencers who are using those hashtags, and understand usage trends regarding those hashtags.
Twitter recently announced a new feature for advertisers: Event targeting.