With the growing appeal of smart speakers and voice input, consumers are going to increasingly expect audio content. That’s why there’s a budding competition between Google and Amazon to turn text into spoken words. Companies and brands will need to adapt.
60% of Americans are familiar with the term podcasting, up from 22% in 2006, according to Edison Research’s new Podcast Consumer report.
The Infinite Dial report provides highlights trends in how people consume audio content generally and sheds light on what it means for podcasting specifically.
Google’s announcement that it will accept podcast feeds for inclusion in the Google Play Music Store has expanded the podcast audience.
If you’re considering starting a podcast, be sure to read these 16 podcasting tips from 4 expert podcasters.
The Serial podcast was a viral hit. Here are 4 things communications professionals can learn from the podcast and utilize on their next campaign.