Volkswagen recently did something that few companies would do. It essentially promoted a major scandal, manipulated emissions testing results, while introducing the brand’s new future and first electric vehicle. Pretty gutsy. The kickoff commercial for the campaign, set to Simon and Garfunkel’s “Sounds of Silence,” takes us from VW’s “dark days” of the emissions crisis […]
I’m not talking about being Minnesota nice- that agreeable façade often covering up underlying passive aggressive behavior. I’m talking about the real deal of doing good deeds without expecting anything in return. The professional services guru David Maister said that doing something for a client, like giving them free advice without any obvious business benefit […]
The Children’s Theatre Company is a valued institution in Minnesota that’s had its share of reputation challenges stemming from sexual assault that occurred there in the late 1970s and early 1980s. While numerous lawsuits were filed and former executives went to prison, 17 women sued the Theatre years after the abuse occurred and a jury […]
I have a new mantra for the MIAC athletic conference: strive to be average. The MIAC definitely fumbled the communications ball when it decided to oust the University of St. Thomas from the conference basically because the University has gotten too good in sports. It’s true that St. Thomas has dominated the conference for several […]
With all the instantaneous data available to us today, sometimes we need to be reminded of what the data doesn’t always tell us and how important that can be. This morning’s marketing news provides a great example. The buzz this morning was about Coca-Cola’s decision to bring back, for a limited time, its failed New […]
I was having coffee this morning with a friend who is a former journalist now working in corporate communications. He mentioned something that stuck with me and that is for communicators and organizations to know the difference between image and reputation. You could view the distinction as being one between what you project and proclaim, […]
Glenn Kawoski discusses how to navigate the communications revolution and what organizations can do to create effective public relations strategies in a climate of revolutionary change.