Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
The vast majority of this year’s ‘creative’ efforts were either boring or ridiculous without any entertainment value. Long regarded as the premiere showcase for creativity, advertisers decided to play it safe or tried too hard to be clever with uninspiring results.
Tilt-Shift Video Trend: Two prominent examples of tilt-shift video illustrate the photographic style has hit the mainstream.
3 Super Bowl ads tried to be innovative yet missed the mark while two worked.