Glenn Karwoski reviews six Super Bowl LII commercials that succeeded and four that fell flat, amongst them: It’s A Tide Ad; Doritos Blaze vs Mountain Dew Ice; The Bud Knight; and the NFL’s Touchdown Celebrations To Come.
Minnesota will be on a global stage when it hosts Super Bowl LII in February and some brands will no doubt try their hand at ambush marketing. Here are 3 examples from Super Bowls’ past and 2 ideas for Super Bowl LII.
Twitter wants to be the social TV channel and is betting big on live streaming television with its deals with Wimbledon, the NHL, NBA, MLB and, not least of all, the National Football League.
The vast majority of this year’s ‘creative’ efforts were either boring or ridiculous without any entertainment value. Long regarded as the premiere showcase for creativity, advertisers decided to play it safe or tried too hard to be clever with uninspiring results.
Tilt-Shift Video Trend: Two prominent examples of tilt-shift video illustrate the photographic style has hit the mainstream.
3 Super Bowl ads tried to be innovative yet missed the mark while two worked.