Apple Kills Topsy
UPDATE 12/15/2015: Apple, which acquired Topsy in 2013 for more than $200 million, has shut the service down without fanfare nor explanation. If you visit Topsy.com, you’ll be redirected, strangely, to an Apple support page for searching on iOS. It’s a sad day. Thanks, for that, Apple.
[Tweet “Dead From Apple’s Hand: Topsy Social Search Engine”]
Here’s our original post on Topsy:
- Time period
- Date range
As you can see from the screenshot above, it is a useful tool for finding popular content to share and to research the type of content that gets shared on Twitter.
Since Twitter account handles accompany the individual tweets listed in search results, it’s a great tool for uncovering influential Twitter users as well.
Topsy Keyword Search Comparisons
Perhaps the most useful feature of Topsy, however, is the social analytics feature that lets you compare tweet volume during the past month for up to three keywords. In the following example, I compare tweets containing the phrase “Game of Thrones” versus those containing the #GoT or #GameOfThrones hashtags.
Predictably, the spikes in volume occur during the night and the day after an episode broadcast, the largest spike occurring during the Season Five finale. From this graph, I can tell that we ought to use the #GasmeOfThrones hashtag rather than the abbreviated #GoT hashtag when sharing our Game of Thrones blog post.
This feature gives you insight into how people are talking about topics, brands or news on Twitter.
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