The 99 cent iOS app creates a word cloud based on the 1000 most recent tweets by:
- An individual Twitter account,
- Tweets mentioning a particular Twitter account, or
- Tweets using a specific hashtag.
The resulting Twittercloud can be customized using a nice selection of color palettes, font faces, and word count and arrangement.
[Tweet “COOL TOOL: Tweetroot – Twitterclouds App”]
Karwoski & Courage Twittercloud
Here’s a Twittercloud from our @KarwoskiCourage account:
As you can see, Tweetroot creates a nice visualization to help you understand at a glance the topics a given Twitter account has been tweeting about. The larger the word, the more frequent the mentions.
Our Twitter account is updated every half hour, from morning to night, so this is a good representation of the kinds of topics we discuss. Specifically:
- We routinely share links to stories about leadership, marketing communications and business related stories
- Every Tuesday we share cool new tools of interest to professional communicators
- We frequently share stories about professional development tips
- And, obviously, we share a lot of public relations and marketing related content
6 Ways To Use Tweetroot
1) Media & Influencer Relations
Create a Twittercloud for the account of reporters, bloggers and industry leaders to get quick handle on the kind of content they share so you’ll have a better idea of what to look for when you dig deeper into their content.
2) Breaking News/Crisis Communications
Get a quick visualization of how people are reacting to a breaking news story or crisis situation. Since Tweetroot is limited to the 1000 most recent tweets, you’ll want to frequently update if it’s a big story.
3) Conference Social Chatter
Create a Twittercloud using conference hashtag(s) to get a quick idea of the most popular topics conference attendees are discussing.
4) Product Launches/Ad Campaigns
If you’re using a specific hashtag you are using in conjunction with a product launch or advertising campaign, you can use Tweetroot to visualize people’s reaction to the effort.
5) Social TV
Create a Twittercloud using the hashtag for your target audience’s favorite TV show to understand some cultural cues your audience may respond to.
6) Tweet Chats
If you host a tweet chat, a Twittercloud of that conversation can be a nice addition to the conversation transcript for those who didn’t catch it live.
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