Late last month, Twitter released Twitter Dashboard, a “free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance,” according to the blog post by Noah Pepper announcing the tool.
[Tweet “COOL TOOL: 4 Ways To Get Started With Twitter Dashboard #SocialMediaMarketing”]
While there are more sophisticated tools on the market, Dashboard gives small businesses (and individuals) a free tool that can do most of what they’ll need to get more value from Twitter and make it easier to use.
4 Ways To Get Started With Twitter Dashboard
Visit Dashboard.Twitter.com in your browser to tell Twitter what type of business you are and how many people you employ, if any:
1) Monitoring Your Brand With Twitter Dashboard
Then you’ll want to set up your monitoring feed. On this screen, enter keywords for your company name and/or brand(s), product names, Twitter handles related to your business, any unique hashtags you use, common misspellings of your business, and the names of prominent employees that might be mentioned on Twitter.
Twitter also gives you an option under advanced filters to do negative matching. If your initial keywords give you a lot of false positive results in your feed that are not relevant to you or your business, you can input keywords to exclude in order to clean up your monitoring feed and make it more relevant.
When you’re done setting this screen up, you’ll have a feed you can keep an eye on to monitor when people talk about you.
Go back to the home page of Twitter Dashboard and now you’ll see that you have a feed called About You.
Click on the Your Tweets tab to see everything you’ve published on Twitter.
2) Scheduling Tweets With Twitter Dashboard
While you can favorite, reply and retweet directly from your Timeline, you can also schedule Replies from your timeline if want to space your activity out over time.
Best of all, though is the dedicated Create section where you compose tweets to be scheduled at a later date and time.
The Create section also provides a Queue Calendar where you can see your scheduled tweets at glance and return to edit them, if need be.
As you can see from the resulting scheduled tweet, Dashboard’s automatic handling of images associated with a link is iffy. In this case (second tweet in the screenshot below), it pulled in the logo associated with the Email Newsletter story I used for demonstration purposes.
I have tested other articles that featured a large hero image atop the story yet Dashboard failed to automatically include that image with the tweet. Tweets that include large, visually compelling images tend to get more engagement, so if you want to ensure you tweets has a great image, you’ll need to manually upload one using the photo or gif icons within the tweet editing screen.
3) Twitter Dashboard Analytics
Dashboard offers what amounts to a scaled-down version of the full-scale Twitter analytics you get when you activate your Twitter advertising account. The Dashboard Analytics tab is more useful as an at-a-glance indicator of how you are doing and is accompanied with tips that will be helpful for people who are relatively new to Twitter.
In the Tweets tab of the Analytics section of Dashboard you can see the following metrics:
- Retweets, and
If you click on View Tweet Activity of an individual tweet, however, you’ll be taken to the aforementioned full-blow Analytics section of your Twitter account, where you can get into the weeds of the data.
4) Twitter Dashboard Mobile App
Twitter has also released an accompanying iOS app (sorry, no Android app as of now) to help you manage your account on the go. As you can see from this screenshot, you have the Create and Analytics icons conveniently located at the bottom of your home screen.
The mobile app makes it easy to follow your feeds on your iPhone and to quickly check your stats.
If you want to edit your scheduled Tweets while you’re on the go, you can use the iOS Dashboard app to update your Tweet queue, though the desktop environment is probably more efficient.
All in all, Twitter Dashboard is a nice addition to the tools the company is continuing to roll out for various audiences. This one is targeted at small businesses and individuals to help them get more out of, and not coincidentally, use Twitter more.
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